Very interesting Adage post on the vacationing upswing so far this year:
“Now that the economy is picking up, consumers are packing up to take advantage of summer pricing deals being offered by the $600 billion U.S. travel industry. Resorts, theme and amusement parks are expecting higher attendance, cruise-line bookings are on the rise, and the car-rental industry is gearing up for a busy summer. The notion that it’s unseemly to go on holiday when the economy is in the doldrums is so last year.BLAST FROM THE PAST: For Colonial Williamsburg, more people traveling by car is a good thing.
“Nobody wanted to be a showoff or seem ostentatious by traveling during a recession,” said Pauline Frommer, daughter of legendary travel guidebook guru Arthur Frommer and editor of The Pauline Frommer Guides. “This year, all that pent-up demand is back.”
In a recent study by Travelocity, 49% of respondents said they planned to travel more this summer than in summer 2009.
“We’re getting a sense of the increase in summer travelers just by looking at our own site traffic,” said Darren Frei, online editorial director for Sherman’s Travel. “Our traffic generally increases a little every April and May as people research summer vacation. This year, it was up 25% in April (over last April). That trip that people put off last year? They’re taking it this year.”
Read more here http://adage.com/article?article_id=144285